A little over a month ago, I headed over to the Historic Mississippi Business Association's After Hours event to meet the business owners and facilitate a sharing event. Dubbed "Speed Networking", business owners would have chance to get to know each other better, and then another, and then another, and then another. . .

Personally, I dislike the idea of speed networking, and not because there's a problem in the interaction itself. We have useful interactions all the time in the bus, elevator, across retail counters that are simple, fast, and cursory. Whether asking for directions, gathering more information in order to make a buying decision, or just asking for clarification, these types of interactions have a useful purpose, but one which is not the goal of 'networking'.

I have a problem with how some people relate to 'speed networking'. This is not a sales opportunity. This is not a time to talk about yourself (surprise!). No, you did not learn everything about this person in the 5 minutes you had to speak. If your goal is to 'know' these people after the short interaction you had with each of them, then you're probably falling short. Like any twitter post, speed networking is really just a means to an end. Exchange contact information, find some points of common ground, and… well, by then your time is almost up.

So why did I accept the request to facilitate a speed networking event? So I could change it, of course! Now, don't get me wrong, it's not my style to deliver something other than the agreed-upon outcome, we still came out knowing each other better, and having met new friends. It's the methodology that I changed.

As a group, we all gave our undivided attention to each person as they recounted not only how they got into their business, but how what they were doing aligned with their passions. Community sharing, after all, is a tradition that dates back far beyond most forms of communication technology we use today, and it's lasted this long for a reason. Ask any person present that evening if they remember each other, and I'll bet you'll hear a lot more details than you can recount of your last 'speed networking' event!

Causeit, Inc. had a blast at First Round Capital's [@firstround] Fall Party at 230 5th in NYC. We met a lot of great folks—and enjoyed showing off our project company Fliptography's event entertainment. 

Our first sampling of the many interesting companies we met:

Socialbomb

Socialbomb provides an API for the social web, and helps companies engage their audience, advocate their brand, and measure their social success. Read more on their site.

Knewco

Knewco's KnowNow! is a Content Discovery bubble that delivers semantically relevant links from your website to your readers, along with rich related content, video, and shopping choices, all without leaving the page.

CJ Jouhal

CJ is a bright and engaging entrepreneur and technology strategist. He works with companies needing direction and expertise when selecting technology solutions. Are you an e-commerce-dependent business but know little (or care little) about e-commerce? CJ can help you. Find out more at jouhal.net

Tag Man

The crew from Tag Man was there for the event—all the way from the UK—and excitedly explaining their tag-consolidation software. If you create dynamic, data-driven and higlhy-analyzed sites needing a container supertag to decrease load times while increasing efficiency and reliability, check them out. If not, you'll probably end up using a site powered by their software without knowing it. 

We're running a million miles an hour today with all of the great contacts we made, so we'll add more to the post later!

Before I forget: I love black tea when networking. I just do.

• It freshens your breath, quite unlike its darker counterpart. The tannins make the bad guys go away. (This trick only works if you don't have sugar in it). 
• It has lower caffeine than coffee but enough to make your eyes track a little clearer. 
• It's cheap and everywhere.
• You can have it as zero calories and it is uniformly better than tap water in just about every city except Portland.

Networking is the practice of creating community. Creating a business requires creating teams of people. When you're a small business, many of the people on your 'team' are other businesses and professionals you meet in your daily adventures.

• Offer value when you network—don't just look for where you can take something for yourself.
• Listen for people’s commitments and how to acknowledge them and serve them.

• Friends and family—make sure that you know what they’re up to, too. 
• Can your friends and family articulate what you do and identify other people you’d like to help?
• Neighbors and acquaintances: are there people you know who don't know what you do?

• Handwritten notes are your best bet
• Phone calls and emails, if personal enough, are a distant second
• Send referrals to people you do business with, or want to do business with

• Always ask people if they would like to have coffee or lunch to continue your conversation. 
• Carry a calendar, and ask to set a time right then.
• Have times & places in mind already so that you can cluster-book and become a regular at a cafe or restaurant—another potential new community.
• Confirm the appointment if you are unsure that they’ll make it

• There’s an truth in business which applies particularly well to networking: If you don’t measure it, you can’t manage it. 
• Track your leads and connections, and more importantly, track what you’ve done for them recently.

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