you’re in business. now tell everyone about it!

having a great business is not enough to bring clients in the door. you can have a pitcher of the best lemonade in the world sitting on your porch, but until someone knows they can buy a glass from you, you won’t have a customer.

get practical, proven marketing tools for small business in a fun saturday workshop. network with other business owners, have lunch, and take a few hours to work on your business, rather than just in it.

1. ✓ 2-6, wednesday, july 23, 2008, with breaks for networking
   

2. ✓ the q center, 69 s.e. taylor (portland, or)
   

3. ✓ $34 pre-reg or $39 at-the-door includes support for the q center!
   

4. ✓ free one-on-one marketing consultation
   

5. ✓ pre-register here or rsvp for at-door rate: events2008@causeit.org
   

workshop topics

so who are you, anyway?

before you can tell anyone about your business, you have to be able to talk about. we’ll walk you through the process of determining your business’s core mission and vision, and how it can be positioned relative to other businesses.

creating a brand

how does the public perceive your business? how do you make sure that the same message gets to your customers, and that they connect emotionally with your business? find out how to refine the ‘message’ of your business and share it consistently.

networking: the power of connection

never eat lunch alone! find out about the power of basic networking and fostering community around your business! we’ll walk you through the basic etiquette of networking and how to make sure your time translates into clients. we’ll also help you create the ‘elevator pitch’—a 20- to 60-second summary of your business and brand that leaves people wanting more!

the power of print

should you buy ‘traditional’ advertising like print, television or radio? how do you maximize your advertising budget? we’ll show you which advertising works best for different types of businesses, and we’ll share tips for making the process easy.

web marketing

is having a website enough? find out how to maximize your online presence for minimum bucks with Google’s free services, opt-in email marketing and basic search engine optimization. find out the etiquette of online solicitation and the basics of online design!

so, what is p.r. anyways?

p.r. is the practice of keeping the public connected to your business. we’ll show the basics of a press releases, event promotion and how to keep your business in the news—in a good way!

guerilla tactics

make your business memorable and get your brand to stand out! guerilla marketing is the much-heralded (and often poorly-implemented) practice of using unusual, memorable (and often affordable) publicity and advertising to get yourself remembered—and called.

pre-register here or rsvp for at-door rate: events2008@causeit.org

jill nelson

causeit, inc. / step beyond coaching

speakers & workshop leaders

mj petroni

causeit, inc. principal

this event possible through the generosity of

causeit, inc. and our guest workshop leaders

the q center