Coaching for Leaders

Empowering Leadership in the Digital Age

Leadership in a world shaped by rapid technological change requires a deep understanding of both human and technological dynamics. MJ Petroni specializes in guiding leaders to:

  • Build AI & Digital Fluency: Understand not just the tools, but the underlying thinking, data, skills and business models that create value.

  • Navigate Transformation: Adapt to emerging technologies while maintaining focus on core values and strategic objectives.

  • Develop Future-Ready Mindsets: Cultivate the ability to see how technologies are reshaping industries and society at large.

  • Go Beyond Coaching Sessions: Take your learnings back to your team through access to Causeit’s comprehensive guide to business in the AI era, the digitalfluency.guide.

Whether you’re a startup founder, a department head, or a global C-suite executive, Causeit’s coaching helps you unlock opportunities and overcome challenges in a rapidly evolving landscape.

Coaching for Teams

Creating High-Functioning Teams for Digital Success

In today’s digital-first world, teams must align their skills, tools, and mental models to succeed. Causeit works with teams to:

  • Raise the Digital Fluency Baseline: Equip every team member with the knowledge to confidently engage with AI and digital tools.

  • Foster Collaboration and Alignment: Break down silos and create cohesive, adaptive teams that adapt to change seamlessly through effective decision systems and decision principles, networked leadership and agile strategy.

  • Enhance Problem-Solving: Introduce frameworks for addressing complex challenges that blend human and technological inputs.

From innovation teams to global enterprises, MJ has helped hundreds of thousands of professionals build the capabilities they need to thrive in a digital economy.

Coaching for Purpose-Driven Businesses and Startups

Aligning Mission with Innovation

Startups and purpose-driven organizations face unique challenges as they scale. Our leader, MJ Petroni, directly coaches social impact organizations (either not-for-profit, or formed as businesses) that have the potential for exponential impact:

  • Stay True to Their Purpose: Maintain focus on core values while embracing innovation.

  • Scale Sustainably: Build resilient teams, structures, and business models for long-term success.

  • Capitalize on Opportunities: Identify and leverage digital opportunities to advance mission-driven goals.

MJ’s experience with startups and social enterprises—combined with their background in Digital Fluency and human-centered technology—makes them an ideal partner for leaders looking to make an impact. Organizations like The Gates Foundation and Black Girls Code trust Causeit and MJ to create breakthrough impact results.

MJ Petroni, CEO, Causeit, Inc.

MJ Petroni of Causeit, Inc. specializes in helping others understand the mental models necessary to navigate digital opportunities.

A cyborg anthropologist (!), MJ helps us see not just how we shape technologies but how they are re-shaping us. They help organizations increase their AI & Digital Fluency in preparation for future technologies, attending not just to tools but also the thinking, skills, data, and business models which comprise new value creation.

The author of the Causeit digitalfluency.guide, MJ's work focuses on raising the lowest common denominator of Digital Fluency for individuals, teams, and entire organizations. Since founding Causeit, Inc. in 2006, MJ has shifted thinking for hundreds of global enterprises, including Dell, NTT, Accenture, Volkswagen, MTN, Telcel, Televisa, Actinver, the Gates Foundation, SWIFT, UBS, and several major financial and media companies—raising Digital Fluency among hundreds of thousands of professionals.

MJ is an Accenture Tech Vision Advisory board member and Lewis & Clark College alum. I have coached over 500 businesses and leaders in my career, including startup leaders, department heads and global C-suite.