Digital transformation is creating a world where businesses must test new, exponential strategies while keeping the lights on with incremental business functions. How can we balance the old with the new and choose the path to modernization that is right for us? To be prepared to lead our companies into the future, we need to increase our Digital Fluency.
What is Digital Fluency?
Digital Fluency is the shared understanding of five key areas necessary for digital transformation:
Thinking |
Data |
Business Models |
Skills |
Tools |
|---|---|---|---|---|
| The mental models of the 20th century won’t allow us to see the future clearly. We need to upgrade our thinking to realize the opportunities of the digital age. | Creating digital value starts with understanding how data is structured, how it moves from system to system, and how it can be monetized in an ethical way. | Digital business models and value propositions require new thinking about who creates value and how it is delivered. | Digital value creation requires entirely new skillsets. Technical, intellectual, interpersonal, and leadership skills need to be acquired and evolved. | Selecting and implementing tools for digital value creation is not as easy as it may seem. The right tool can save a lot of work—while the wrong tool can distract you from your goals. |
Digital Fluency: A Unique Approach
Most approaches to ‘going digital’ focus on only one or two elements of the larger equation of Digital Fluency. Maybe you’ll learn about different tools that are available or get a briefing on terminology. But learning a few phrases in a foreign language while you are away on vacation is not the same as being able to have a conversation.
Fluency requires deeper understanding. It includes not only skills and knowledge but also culture, ways of thinking, and a lot of practice. What makes our approach unique is that we bridge the gaps between human and technological elements of change. We decode the technical elements to help business leaders understand their tech counterparts. And we help IT leaders understand the changing world their business counterparts are facing by connecting the dots between emerging technologies and their impact on markets and organizations.
Components of the Causeit Experience:
Digital Fluency Guide
The Causeit Guide to Digital Fluency is an online experience that helps you and your colleagues explore the five pillars of Digital Fluency. The Field Guide includes explanations of crucial mental models, examples, case studies, and sightings from the field. Exercises and interactive tools take you even further, catalyzing insights that you can use in everyday work.
Treks, Expeditions, and Journeys
Content from our Field Guide, interactive online sessions, and asynchronous hosted discussions are just some of the tools we combine to support teams for an extended experience.
All of our paths are designed and adapted for your specific situation, from treks of a few weeks to multi-month expeditions or journeys of a year or more.
Keynotes & Webinars
Causeit keynotes and webinars spark unlearning, impart knowledge and reveal new possibilities you can apply right away.
Sessions are designed with rich visuals and well-trained presenters. Cutting-edge virtual spaces can create an engaging digital experience.
Assessments
Before heading in a new direction, it’s important to know where you’re standing. Digital Fluency assessments will gauge your organization’s readiness for various digital initiatives.
Thought Partnership
Bring us in to join your teams in key discussions to spark new thinking and un-stick stuck problems. With decades of experience transforming organizations at the intersection of humans and tech, Causeit can help you imagine new possibilities, prioritize strategies and manage risk.
Coaching
Causeit Digital Fluency coaches are skilled at applying new thinking in the real world—deepening your understanding of key mental models by mapping them to your current projects and strategy. Coaches are focused on capability building, with reusable materials and digital tools that you can refer back to and share with your teams.
How to Get Started
Keynotes and webinars to Catalyze New Thinking
Most teams start with an Introduction to Digital Fluency to introduce the language, tech, and mental models you need to begin your digital journey. This session gives immediate value with new language and the ‘big picture’ of digital transformation, and has follow-on content to support individuals in creating a digital fluency roadmap for themselves. Contact us to book a session.
Ready to get specific? Causeit offers over 50 webinar topics, organized across the five pillars of Digital Fluency and cross-referenced with our on-demand content.
Program Design
If your firm is ready to co-create a program or is requesting a proposal, please reach out to us in the chat window on this page or on our contact form.
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Causeit’s Digital Fluency programs are optimized for companies who are committed to being digital organizations but haven’t gotten there yet. Our perspective and experiences have made an impact at many large organizations whose industries are going digital, including but not limited to finance, telecom, media, and automakers.
We have also worked with fully digital companies to integrate Digital Fluency into new team member training, executive education, briefing centers, sales enablement, and customer success.
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Digital Champions: Business leaders who bring resources and remit. Digital Fluency helps them lead, prioritize, delegate, and create accountability.
Digital Explorers: Those who discover new opportunities and share new models of value creation. Digital Fluency helps them map new opportunities to the existing business, create cases for action, and collaborate effectively with technologists.
Digital Makers: Those with the technical know-how to make prototypes. Digital Fluency helps them understand user and business needs, request and prioritize resources effectively, and partner with others in the organization.
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Causeit is unusual; our incentives are not focused on selling management consulting, specific technologies or ‘time-for-money’ services, but instead on expanding the reach of our Digital Fluency content and conversations in the world. We believe that purposeful digital transformation is a powerful way to address many key social issues.
We get paid for a combination of content licensure and capability-building programs that encourage all parties to lessen dependence on professional services over time.
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There are both qualitative and quantitative measures of Digital Fluency’s success:
• Participation in Digital Fluency discussions, live (webinars and other events) or asynchronous (such as intranet social channels)
• Assessments
• Stakeholder interviews before, during, and after programs
• Successful completion of learning paths
• Opt-in and participation in Champion, Explorer and Maker groups
• Increase in application of digital concepts in business discussions
• Digital Fluency capability-building in key areas (such as L&D, IT, Support and Customer Success/Sales Enablement teams)
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We meet you wherever you are, from the early days of developing new technologies, to maturing your digital offerings in the market. Our most successful programs are in organizations with incentives to encourage digital fluency and exponential innovation.
The higher the executive sponsorship level is, the broader the program can be. Typically, our sponsors are CxOs, like CEOs, Managing Directors, CTOs, CIOs, Chief Digital Officers or CHROs. We often partner closely with Learning & Development, Sales Enablement and technical teams.
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All of our on-demand written content is available in English, Spanish, Portuguese and French. On-demand videos have professional English subtitles and some tracks also have other professional subtitles. Machine translation is supported through accurate transcripts.
Video content is mirrored in written content and vice-versa, with human-written alt-text and other accessibility measures.