Innovation ethnography

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Will You Be the Dinosaur or the Disruptor?: Shifting from Analog to Digital

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Will You Be the Dinosaur or the Disruptor?: Shifting from Analog to Digital

In the transition from a tangible business with physical products to one which also has software products and services embedded in everything the business does, some big cultural changes need to happen, and some deeply-held worldviews and mindsets need to shift. 

Hashtags and Semantic Analysis: A Brief View

There's another element of hashtags which is extremely important to companies and organizations (or even committed individuals) interested in listening to their ecosystems. It's called semantic analysis—the reading of conversations for meaning.