- Establishment of platforms to enable creation of value by people other than those who developed the platform
- Combination of shared central resources and develop-specific innovations
- Core of modern business models behind iOS, Android ecosystems, many others
- Allows innovation at both the core and edges of an enterprise
- Allows solving of very complex problems at enterprise scale and often leaves market, distribution, integration or feature-specific innovations to smaller developers
Examples:
- iOS App Store
- Google Play Store
- Amazon
- Etsy