Relationships-Community
- Customer relationship management which takes into account relationships in online and offline worlds
- Requires social network integration
- Goes beyond contact records and sales funnel management
Examples:
- Salesforce with social integration
- SproutSocial
- Nimble
- Coordinated Omnichannel marketing (with 1:1 social)
- Little data is data about a specific user, designed for customization of products and support of relationship-centric brands
- Social CRMs and social network APIs are useful in managing little data
- Unexpected usage can cause anything from user confusion to outright anger
- When used well, products and business-to-customer relationships feel more natural and intuitive
Examples:
- Facebook Social Graph (for an individual)
- Individual record in a social CRM
