Idea of having comfort and consistency in a place you do not own or inhabit all the time
May include increased privacy and luxury
Digital layer makes customization/personalization and scheduling easier, such as Uber + Spotify integration so a rider’s music plays through the Uber driver’s speakers automatically

Examples:

Car as second home
Starbucks as global living room/meeting space
Plane and Hotel as third places
Car rental and hotel apps which allow frequent users to set preferences in advance