Worried about the future, sometimes more than parents: (terrorism, global warming, global economic crises, job possibilities, health, etc)
Asset-light: in some situations, may have fewer owned items, preferring liquidity and/or flexibility
Different way of shopping than previous generations, willing to try new brands based on interactivity, message, friend recommendations or functions rather than age of brand or traditional marketing
Expect to be able to find data easily
Their tech is ‘always-on’
Accustomed to online-enabled relationships & experiences
Technology reports on past & present around them

Examples: