Leverages just-in-time, on-demand service trend
Regulatory model for insurance permits flexible pricing
Creates a robust data platform and aggregation network; can broker data and beat big companies at their own game
Serves millennials & `unprofitable’ users—makes car ownership more feasible
Freemium distribution based on convenience features
Simple web product; graceful integration with mobile network
Takes advantage of traditional insurance company relationship failures
Hip, urban branding and viral outreach